The main building was a large two-story structure with an exterior of vertical planking. Ten buildings were erected, including a reservoir that was necessary for distilling the Coosa River Corn Whiskey. The Gadsden Distilling Company then became a reality. In the fall of 1903, Motlow sold one-third of his interest in the distillery to Lem Motlow and one-third to W.S. His product was to be called Coosa River Corn Whiskey, distilled from waters from Standifer Springs, using the Lincoln County process from Tennessee. Spoon Motlow paid $1,365 for the Tuscaloosa Avenue tract and began making plans to build a distillery. It was known as Red Row and later named Essex Street. N Alford sold to Spoon Motlow 2.73 acres of land located at 5th Street and Tuscaloosa Avenue.įifth Street of that day was located about one block east of its present location. Old map photographs depict Spoon’s saloon to be in the 400 block of Broad Street. That was just before he decided to do what Lem was doing – getting into the distilling business. In about 1890 Lem’s brother, Spoon Motlow, moved to Gadsden from Lynchburg, Tenn., to open the Spoon Motlow Saloon. In 1907, due to failing health, Jack Daniel gave the distillery to his nephew. Lem had a head for numbers, and was soon doing all of the distillery’s bookkeeping.
Jack took his favorite nephew, Lem Motlow, under his wing. The first three were engaged in the liquor business in one way or another. The couple had 10 children, including Lem, Spoon, Frank and Thomas. If the 1850 date is correct, he might have become a licensed distiller at the age of 16. Jasper Newton “Jack” Daniel was born in September 1850, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire. Known for its square bottles and black label, Jack Daniel’s is a brand of Tennessee whiskey that is among the world’s best-selling liquors.
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